YouTube. One of the biggest sites to create content on to date. The creators for that content have even coined the name “YouTubers”, alot making a living out of making videos from their bedrooms. The site was originally founded by three former Paypal employees in 2005, however later sold onto Google for a little over $1 billion dollars. 11 years on and the site countinues to thrive as a platform for users to connect on and discuss a range of topics. There is certainly nothing that you won’t find on YouTube, which is why it makes it such a popular website among all ages and audiences.
Creators have created a lifestyle around YouTube, some of the most popular ones include travel vlogger, daily vloggers, gamers and beauty gurus. Some even uploaded everyday in the form of a daily vlog or on by their main channel uploads. Some of these YouTubers since having their claim to fame of the net have merchandise, written books and even created or starred in TV shows or films. It has been a suspicion of the general public as to how much YouTubers actually make. The most subcribed YouTuber under the name of PewDiePie was estimated to have made around $7.5 million dollars with his 37 million subscribers at the time. With that number now reaching 50 million it’s a question on everyone’s lips what the fortune of the millionaire now lies at.
Just this year, YouTube were holding the #MadeForYou campaign which concluded earlier this month on December 12th. YouTube joined with the advertising agency ‘We Are Social’ to celebrate the diversity in content and its creators, from the big YouTubers to the up and coming. As well as celebrating those who create quality and think about their viewers. YouTube has given a platform for peoples voices to be heard, the viewers are the ones that make the decisions and take charge. The campaign focuses on 18 very different YouTubers who create very varied content to one another, from film makers to bakers. Whilst also working as an ad for YouTube, the campaign was tailored towards specific audiences, for example targeting a the film-viewing audience. The ad also surfaced on other digital platforms, Google outlets, and on public transport. Whilst doing my daily scrolling on social media, I came across the #MadeForYou ad for YouTuber Casper Lee as a Snapchat ad. If you’re interested in seeing the ad, please click the following link and find out more: https://www.youtube.com/watch?v=dde756YS8A8
With this content constantly circulating, it is sometimes hard for users to keep the creative juices flowing. Some regurgitating content that others or themselves have already produced. In order to receive the views they need some use the form of “clickbait”, a topic that has been of discussion particularly in 2016. There are some that create the most beautiful content, although the fair few do place “clickbait” video titles or misleading thumbnails to gain online advertising revenue. In a day and age where the internet has done and created anything and everything, it’s difficult for some to create original content. “Clickbait” has become a brand in itself.
Here behold! A culprit of clickbaiting…
A YouTuber under the name of OnisionSpeaks creates some of the most “clickbait” worth
y content ever known to man. Some of the following titles in the picture below include “Reasons to Divorce My Wife” and “Reasons to Hit Women”.
Some even specify in the title of their videos that the content is “not clickbait” and is worth watching so they don’t get penalised by their viewers… As I’m sure we all know, nothing is worse than being promised content and not receiving it. YouTubers feel the need to reassure their audience that the video is worth watching. However clickbait doesn’t always have to be a bad thing, lots of YouTubers put titles or thumbnails of eye catching things to grab the viewers attention and make them click on their particular video among the rest. They don’t always have t0 be misleading, and completely off topic.
As well as of recently with the rise of fake news, where sources create fake content for humour or to fool a certain audience (there will be a seperate blog post on this though!).
So, I hope you’ve familiarised yourselves with YouTube and it’s creation,
Till next time 🙂
Dave Mulligan says
I didn’t understand how youtube worked until this moment, thank you! What do you think about the fake movies that are posted up with links to sites with virus’?
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