Is the idealistic male body achievable? Or are men being sold lies online? Let’s take a look behind closed doors… A few of the Instagram accounts mentioned: Just in case you weren’t sure… This is Ronnie Coleman.
Read more "Achievable or Unrealistic? [Podcast]"How men are choosing surgery over going to the gym to transform their bodies The number of cosmetic procedures performed on men has rapidly increased, as they turn to surgery to fix their physical “imperfections”. With 9% of men accounting for cosmetic procedures in the UK (The British Association of Aesthetic and Plastic Surgeons, 2015) […]
Read more "Live on Snapchat: Plastic Surgery"Happy New Year Everyone! It’s officially January 2017 which means one thing only… New Year’s resolutions. As each year reveals one’s own personal aims and goals, without a doubt, the most popular resolution of all-time will always be commitments regarding fitness. As of May 16, 2016, it had been estimated that there were around 9.2 […]
Read more "An Instagram Generation: Bodybuilding and @BigNattyDaddy"Who needs a personal trainer when you have free access to fitness websites? Bodybuilding.com is the largest online sports nutrition store and the most visited fitness website in the world, with around 29 million unique visitors every month, producing over 35,000 posts of free information, such as fitness programs, nutritious recipes, and heaps of inspiration […]
Read more "Are Websites creating or contributing to society’s expectations of men?"Are Celebrities the New Influencers for Body Image? Have you seen Apple’s new advertisement for Apple Music? Take a look at the video below. This advertisement stars Drake, popular music artist, and has been a huge success gaining millions of views. He is first seen lifting weights in the gym with his trainer, who, for […]
Read more "Fitness Expectations in the Entertainment Industry"We live in a digital world where technology has now changed every aspect of the way we live our modern lives. With social media platforms such as Instagram and YouTube, as well as online magazines and websites, taking over our screens circulating the fitness industry, by posting content exposing the “correct” lifestyle and idealistic images […]
Read more "The First of Many"