Earlier this year I completed a Marketing Research Project looking into the effects social media has on the Stop Funding Hate campaign.
This project was split up as two assignments, the first being a research proposal. This included a literature review to find secondary sources relating to my proposed idea. Then I used a methodology to show how I would use primary, market research tools to provide my own evidence on the topic. After completing this part of the project, our next assignment was to carry out the primary research proposed and write up our findings in accordance to what had been found during the literature review stage.
After completing part 1 of the project, our next assignment was to carry out the research proposed and write up our findings in accordance to what had been found during the literature review stage. Finally we had to write a critical evaluation of the whole project.
I really enjoyed this module as it was a great way to practise many skills, such as holding a focus group and writing questionnaires, which I may well do later on in my career. Additionally, it was a great way to practise the skill set needed for my dissertation during my last year of university. As well as this, I found it thoroughly interesting to carry out the whole project, which kept me motivated and helped me get a 2:1 for the module overall.
Assignment 1: The Research Proposal – Part 1
Assignment 2: The Findings and Critical Evaluation – Part 2
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