In the age of the internet, where people have an ever increasing amount of exposure, celebrities and tastemakers are frequently setting the trends of what is ‘in’ and what is not. More often than not, this exposure is used by celebrities for good, to endorse charities and raise awareness of hundreds of causes. From the ‘ice bucket challenge’, where celebrities and the public alike spread an incredible amount of awareness for motor neurone disease, to YouTube star Pewdiepie, who raised $1 million for a variety of charities – including the World Wildlife Fund. The outreach of celebrities online is far, but do they always use their exposure for good?
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