Youtube have announced a new sections on their site enabling up and coming Youtubers to stand out from the crowd.
Youtube has become an adventure playground for anyone who wishes to spend their free time watching the lives of others. With this in mind, the Youtube platform has become increasingly saturated with 300 hours of video being uploaded every minute.
This has caused many smaller Youtubers to become trampled on, unable to reach new heights due to bigger names being in the limelight. From home pages riddled with people already boasting millions of followers to trending videos only belonging to bigger names, nobody else could get a look in. All of this may be about to change though with the introduction of the ‘Creators On the Rise‘ tab.
While currently only available in America, it will feature two creators and two music artists each week. Each creator will have a full day dedicated to them on the trending page. While only having a day may seem minimal, we believe it will give the opportunity for each creator and artist to have their own time in the spotlight.
“Each week, four different creators and artists will be highlighted and featured for a full day on Trending” – Jon Youshaei
This option is available for any Youtuber with over 1000 subscribers. Youtube’s Product Marketing Manager Jon Youshaei said that they hope this addition to the trending page will: “help the world discover inspirational new creators.”
In 2016 FortuneLords stated that “80% of YouTube’s views are from outside of the U.S.” Our fingers and toes are crossed that this will become a global option soon.
Shining a light on Youtubers is music to our ears. While Youtubers have been struggling with a lack of views recently, we hope this is a turning point.
If you’re not in the US don’t fret! keep your eyes peeled for smaller Youtubers you might like with our Youtubers to watch in 2017 post. We’ve featured a video from CharlMarieTV down below to whet your appetite.
Let us know who your favourites are using the hashtag #ScrollModels on Twitter and we will see you in our next post.
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