Variety is the spice of life?
We are bought up to believe that choice is the best thing for us. Whether it’s supermarkets stocking different versions of what is essentially exactly the same item, 20 different colours of the same top or thousands of different eligible bachelors or bachelorettes on your chosen online dating platform. The premise is, if there’s loads of choice, there must be someone out there for you. This is what attracts so many people to online dating.