Makeup has become deeply embedded in our society’s culture as a normality for women. We never really question why women wear make-up, it’s just the way life is. Society has constructed the ideology that make-up is an activity that women do as it is a product of being female. Women may not think about putting make-up as it has become part of a daily routine, but ironically, make-up and its unnaturalness has become a natural phenomenon. I personally have no problem with make-up and do occasionally use it if I’m attending an event or going out. Make-up can be used as form of expression, it’s fun to use, and can help people with self-confidence. My issue with make-up is that as it has become a normality within our society for women to wear make-up, that those who don’t are judged for not conforming to a society standard. Women who choose not to wear make-up are criticised and pressured to look ‘normal’ within work environments, sports, film and television, and other aspects of life. Make-up has become a mark for power and competence for women and somehow managed to turn make-up into a necessity that all women should have and wear.
If you have been using Instagram, Twitter, or any other social media platform in the past year, you would have noticed a rising trend of ‘Beauty Gurus’ and influencers featuring video clips of make-up tutorials and other beauty trends. The beauty industry in the recent three years has grown tremendously and most trends don’t just happen; they have a purpose and speak loudly about a generation and its habits. As a result of forward thinking and the innovative mind-sets of our generation, we have witnessed advances in technology, and, furthermore, social media. Social media in my opinion is the biggest influencer of the beauty industry’s success. Beauty influencers like Youtubers and bloggers who have large followings have the power to tell their audiences what products to buy or inspire them to wear their favourite looks. As time progresses, we start to see young women following these beauty trends, which are then passed on to other women and all of a sudden, everybody knows about contouring and ‘strobing’.
As Beauty Influencers have such a large following, they are often approached by brands to promote their products to their audiences in order for them to maximise sells and be at the top of the brand tower! And one thing that I’ve really noticed is that, so many young women will instantly click the links within the description in order to buy that product, not even looking at the costs of them. High quality make-up brands are not cheap! I recently bought my first ever bottle of foundation from MAC and I was extremely shocked at the price of it; 35ml for £32. I then went to ask about how much the foundation brush the make-up technician had used on my face while sampling shades to only find out that the brush was more expensive than the actual bottle of foundation! I’m not make-up obsessed but I cannot imagine how much money so many girls spend monthly buying make-up! Here is a list of make-up products according to Allure magazine that we should all have before entering the new year! Looking at the products on the list, I can already tell, the total price of everything would be equal to two months’ worth of rent all due to the luxury make-up brands.
I understand that women have their own reasons for wearing make-up, but personally, I don’t think any of us really need it, we have completely normalised make-up, something so unnatural but we have made it natural and we have become so dependent on it that we now think, ‘if I don’t have any make-up on, I look horrendous, or ill or something ridiculous’, when that isn’t the case at all.