From a young age we will most likely look up to someone famous. You will feel a connection with them and regularly feel inspired by their persona and opinions. While many of us would say our favourite actor or musician, it is becoming common for children, teens and even adults to look up to a new set of role models.
The Digital Era is here and along with this has come a barrage of celebrities. From Youtube personalities to vlogging sensations we are seeing a new generation of stars appearing on our computer screens. Scroll Models is here to showcase the best, and worst, online personalities to see if their growing popularity is a hit or a miss.
I know that I do have influence over the people who watch me, and it’s quite a pressure. I have to stay positive, and while I would never use the words ‘role model’, I am mindful of the responsibilities that come with a substantial viewership. – Zoe Sugg.
We will be peeling back the layers of jump cuts and Instagram filters to uncover what it is that makes online stars so likable. Is it their accessibility and down to earth personas? or is it simply a changing of the times? How do Youtubers create communities, and do their personal struggles resonate with their audience? Through videos, articles and podcasts we are going to take a deeper look at why mainstream celebrities may be getting kicked to the kerb in favour of the 21st centuries’ shining stars.
Even if I never registered my YouTube channel with the intention of being a role model, if I am that for somebody, I can’t help it. So I need to be conscious of it and realize that influence can be used for good or bad, and just try to do my best. – Tyler Oakley.