One of the first (and most important) steps to take as a fame hungry user of Instagram, is deciding what subject your Instagram is going to be on. Yes, we’d all like to believe that our perfectly filtered selfies and holiday sunset shots are enough to gain a decent following on the platform; however if you are shooting for the hall of Instafame, a little more thought into your profile is needed.
Profiles are much more likely to gain a fan base if they have a direct subject, making them almost like a visual blog, encouraging others with similar interests to follow. Take the example used in my last blog post (Insta-celebrities: Who are they and what do they do?) of Kayla Itsines, she clearly has what we’ll call a Gym Profile. While she does have the occasional personal shot of herself in a bikini looking like a Greek goddess on holiday, the rest of her photos follow a trend. Motivational quotes, before and after shots of women who have used her workout plan, pictures of colourful and healthy foods:
However if you’re not all that into sweating yourself to death for a popular Insta-profile, here are some other examples of popular types of pages to opt for.
The Fashion/Makeup Blogger
This is a profile type that has soared in popularity over the last 5 years, with hundreds of fame hungry girls and boys jumping on the bandwagon of advertising products. But hey – if it gets you where you want to be, why not! Pictures consist of highly perfected selfies, either close up face shots to show off that sparkly new highlighter, or full body shots of an entire outfit with online shops and their Insta-pages tagged. These categories are possibly the most successful on Instagram due to the fact they integrate so easily, a fashionista’s profile can easily post a makeup tutorial video and vice versa. One of the best examples of this profile is Sarah Ashcroft, with 625k followers and links to her blog, www.thatpommiegirl.com, she has taken the fashion & makeup Instagram by storm.
These are the profiles that make you want to give up your job, replace your handbag for a rucksack, and get dreadlocks. How these people can afford to travel so much we will never know, all we do know is that we want to be them! Photos found on these profiles include stunning landscape shots, beautiful food and an occasional looking-off-into-the-distance-contemplating-life pic! A lovely travel profile to grab some tips from is Worldwanderlust by Brooke Saward a 24 year old Australian living out of her backpack.
Foodie profiles are the ones you find yourself stalking and drooling over at 2am, asking yourself if it’s too late to attempt your own cinnamon rolls! Close up shots of some fresh cookies to birds eye view photos of delicious homemade pasta dishes can be found on these profiles. So if you fancy yourself a bit of a Mary Berry or just like food (I mean who doesn’t really?) then a great foodie-insta to follow is that of alexandracooks by Alexandra Stafford, with a background as a sous chef her mouthwatering pictures are sure to get you in the mood for cooking!
My slow cooker has claimed a permanent spot on my counter thanks to this 5-ingredient, completely delicious butternut squash and apple soup ???????? It's from @skinnytaste 's latest book, requires about 10 minutes of prep, and feels like a miracle at the dinner hour, link in profile #skinnytaste #skinnytastefastandslow
So which type of profile do you go for? Well the first and most obvious point is what you’re interested in, be that sport, food, cars, fashion; then consider what’s available for you to take the most pictures of. The rest is up to you, add your own personality and flare to the profile, try taking different pictures and see which get the best response and work your way up from there. Goodluck!