{"id":135,"date":"2016-12-30T16:02:22","date_gmt":"2016-12-30T16:02:22","guid":{"rendered":"http:\/\/www.blog.buprojects.uk\/2016-2017\/bethanyfisher\/?p=135"},"modified":"2017-01-23T11:14:30","modified_gmt":"2017-01-23T11:14:30","slug":"135-2","status":"publish","type":"post","link":"https:\/\/www.blog.buprojects.uk\/2016-2017\/bethanyfisher\/135-2\/","title":{"rendered":"Cute Costs- The Industrial Impact of Influencers."},"content":{"rendered":"<p>Hi GenZ&#8217;ers! I hope you&#8217;ve had a very Merry Christmas and are now revelling in the no-mans land week which occurs after chrimbo but before New Year rocks up. I love this time because its not actually a holiday but you still get to eat leftover roast potatoes for breakfast and drink Sherry at 11 in the morning (don&#8217;t lie- we all do it *nervous laughter*). Anyway, like most of us are guilty of, over the festive period I have spent an unhealthy amount of time with my eyes glued to a screen.<\/p>\n<p>Apparently the best way to celebrate the festive period isn&#8217;t par Will Ferrell and &#8220;singing loud for all to hear&#8221; but rather moaning about family antics on Twitter. Anyway, whilst embarking on the daily drawl of my social feed- I came across an interesting piece- &#8216;The Cost of Cute&#8217;. As it turns out- the impact of influencers on some industries is far bigger than we think. (Be warned- there are some slightly distressing scenes in the below clip but I can vouch for being a dog lover and I made it all the way to the end.)<\/p>\n<p style=\"text-align: center;\"><a href=\"http:\/\/iframe%20src=https:\/\/www.facebook.com\/plugins\/video.php?href=https%3A%2F%2Fwww.facebook.com%2Fbbcthree%2Fvideos%2F10154345570015787%2F&amp;show_text=0&amp;width=400%20width=400%20height=400%20style=border:none;overflow:hidden%20scrolling=no%20frameborder=0%20allowTransparency=true%20allowFullScreen=true\/iframe\"><iframe loading=\"lazy\" style=\"border: none; overflow: hidden;\" src=\"https:\/\/www.facebook.com\/plugins\/video.php?href=https%3A%2F%2Fwww.facebook.com%2Fbbcthree%2Fvideos%2F10154345570015787%2F&amp;show_text=0&amp;width=400\" width=\"400\" height=\"400\" frameborder=\"0\" scrolling=\"no\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/a><\/p>\n<p>Aside from the fact that this made me (mentally) cry ALL OF THE TEARS; it certainly highlights an issue which is becoming more and more prominent in society. Do influencers realise the impact which\u00a0their views are having? Of course; that&#8217;s not to say that they are deliberately boycotting certain breeds of dogs. Unfortunately, like most commodities in our society; dogs have become a fashion statement- \u00a0a trend which will heighten and eventually die down as a new interest spikes; whatever that may be. Nonetheless- this video shows an issue which has numerous implications\u00a0for a vast majority; not necessarily in the tiny dog industry.<\/p>\n<p style=\"text-align: left;\"><strong>Bloggers as Celebs?<\/strong><\/p>\n<p>According to <a href=\"http:\/\/www.forbes.com\/sites\/ajagrawal\/2016\/12\/27\/why-influencer-marketing-will-explode-in-2017\/#1df5ccf03298\" target=\"_blank\">Forbes magazine- influencer marketing is set to &#8220;explode&#8221;\u00a0in 2017.<\/a> With the rise of social media sites- particularly photo sharing platforms such as Instagram; this isn&#8217;t particularly surprising. Prior to the popularisation of blogging (and in turn &#8216;everyday&#8217; influencers); it was the celebs we turned to when we wanted someone- or something-to idolise. Whether it was stylish socialites (yes I see you flaunting that Paris Hilton inspired &#8216;Juicy&#8217; velour getup) or the Hollywood superstars from the big screen- we have and still do look to the people who have &#8220;it&#8221;. You know what I mean. The incomprehensible &#8220;thing&#8221; which makes Kim not as annoying\u00a0and Kanye not a brat but a &#8216;creative genius&#8217; (?!?! I call bullshit but whatever. 2016 ugh).<\/p>\n<p>Anyway, as bloggers have become more and more prominent is society (Number 1 YouTube Blogger <a href=\"https:\/\/www.youtube.com\/user\/PewDiePie?gl=GB&amp;hl=en-GB\" target=\"_blank\">PewDiePie<\/a> has over 50 million subscribers on the site); the definition of celebrity is becoming less and less defined. Numerous bloggers have lines in retail- Zoella (real name Zoe Sugg) \u00a0has a <a href=\"http:\/\/www.superdrug.com\/microsite\/zoella-beauty-range\" target=\"_blank\">highly successful beauty range in Superdrug<\/a>; and That Pommie Girl (Sarah Ashcroft) <a href=\"https:\/\/www.missguided.co.uk\/collaborations\/sarah-ashcroft\" target=\"_blank\">recently released a clothing line with online retailer Missguided<\/a>. The funny thing is- these people are just like you and me. I&#8217;m not saying they don&#8217;t have talent- I greatly admire the things which a lot of bloggers have achieved through their medium. But the truth is- it could be argued that all you really need to be a successful influencer is a talent for writing and an eye for the trends. Feel free to disagree with me though- use the hashtag #GenerationZ to let me know your take!<\/p>\n<p>Video Credit- @bbcthree<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Hi GenZ&#8217;ers! I hope you&#8217;ve had a very Merry Christmas and are now revelling in the no-mans land week which occurs after chrimbo but before New Year rocks up. I love this time because its not actually a holiday but you still get to eat leftover roast potatoes for breakfast and drink Sherry at 11 [&hellip;]<\/p>\n","protected":false},"author":38,"featured_media":139,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[6,11,12,9,10,3],"_links":{"self":[{"href":"https:\/\/www.blog.buprojects.uk\/2016-2017\/bethanyfisher\/wp-json\/wp\/v2\/posts\/135"}],"collection":[{"href":"https:\/\/www.blog.buprojects.uk\/2016-2017\/bethanyfisher\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.blog.buprojects.uk\/2016-2017\/bethanyfisher\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.blog.buprojects.uk\/2016-2017\/bethanyfisher\/wp-json\/wp\/v2\/users\/38"}],"replies":[{"embeddable":true,"href":"https:\/\/www.blog.buprojects.uk\/2016-2017\/bethanyfisher\/wp-json\/wp\/v2\/comments?post=135"}],"version-history":[{"count":8,"href":"https:\/\/www.blog.buprojects.uk\/2016-2017\/bethanyfisher\/wp-json\/wp\/v2\/posts\/135\/revisions"}],"predecessor-version":[{"id":319,"href":"https:\/\/www.blog.buprojects.uk\/2016-2017\/bethanyfisher\/wp-json\/wp\/v2\/posts\/135\/revisions\/319"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.blog.buprojects.uk\/2016-2017\/bethanyfisher\/wp-json\/wp\/v2\/media\/139"}],"wp:attachment":[{"href":"https:\/\/www.blog.buprojects.uk\/2016-2017\/bethanyfisher\/wp-json\/wp\/v2\/media?parent=135"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.blog.buprojects.uk\/2016-2017\/bethanyfisher\/wp-json\/wp\/v2\/categories?post=135"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.blog.buprojects.uk\/2016-2017\/bethanyfisher\/wp-json\/wp\/v2\/tags?post=135"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}